Dr. EZRETH. P

Assistant Professor

Department of Commerce

E-mail:  ezrethp77@gmail.com

Education profile


 

  • M.Phil, M S University, 2002
  • M.Com , M S University, 2000
  • MBA, M K University, 2011
  • Bed, M G University, 2003
  • Ph.D., Commerce, Kerala University, Trivandrum, India, 2011

Professional profile


  • (2014-2019: Assistant Professor, Mannaniya College of Arts and Science, Pangode, Kallara, Trivandrum, India)

Research interest


  • Marketing, Tourism, Finance

Selected publications


  • PPP&CPPP Model for sustainable tourism development in Kerala tourism in Kerala – An intro Published by International Journal of Business and Administration Research  Review .(2014)
  • Importance of customer relationship management in hotel industries .Published by National Journal of Global Research Review.(2014)
  • Challenges Faced by Women Entrepreneurs in Kerala. Published by National Journal of Research Scholar.(2014)
  • Pro-Poor Tourism–Expanding Opportunities for Poor. Published by National Journal of Global Research Review.(2014)
  • Effectiveness of Marketing of MILMA Product-an Explorative Analysis Published by National Journal of Global Research Review.(2014)
  • Corporate Social Responsibility of Hospitality Industry in Kerala . Published by International Journal of Business and Administration Research  Review .(2014).
  • Sustainable tourism development in Kerala policies and iniatives. Published by IJRAR (January-march 2019,issue)
  • Customer perception towards online marketing with special reference to Amazon and Flipkart. Published by OIIRJ (Volume-08/Nov 2018 special issue (02) )
  • Customer’s perception towards digital payment system. Published by OIIRJ(Volume-09/Jan 2019 special issue (01) )
  • Ayurvedic health tourism in Trivandrum district. Published by IJIKC (volume-vii issue-1 January,2019)

Selected presentation in conference/seminar


  • National Seminar on “Human Capital and Indian Economy- Planning for Development,” Organized by Researchers Forum Department of Commerce and Management School of Management and Legal Studies University of Kerala held on 15 November 2014 ,presented a paper entitled Human Capital Scope and Importance.
  • National Seminar on EMERGING TRENDS IN MANAGEMENT, WASTE MANAGEMENT AND ENTREPRENEURSHIP.Organised by Institute of Management in Kerala, University of Kerala  held on 17 March 2017,Presented a paper entitled TOURISM BUSINESS IN INDIA –GROWTH AND DEVELOPMENT
  • Three day international  seminar on INFRASTRUCTURE –INDUSTRIALISATION AND DEVELOPMENT :FORWARD LINKGES DRAWING FROM GLOBAL MODELS,Organised by DEPARTMENT OF COMMERCE SCHOOL OF BUSINESS MANAGEMENT AND LEGAL STUDIES UNIVERSITY OF KERALA  HELD ON 16-18 February 2017 Paper presented entitled Customer satisfaction of developing lending scheme of STATE BANK OF INDIA.
  • Attended the short term Induction Programme for University/College Teachers in Kerala conducted by the UGC-Human Resource Development Centre ,sponsored by the University of Kerala from 18.04.2016 to 23.04.2016
  • PERSPECTIVES FOR MODERN MARKETERS A BOOK PUBLISHED BY DEPARTMENT OF COMMERCE St. Alphonsa College of Arts &Scince,Soosaipuram,Karinkal kanyakumari Dist ,Tamilnadu topic-E-Commerce in Retail Business-A Study on Customer Perception.ISBN:978-93-84734-41-1

Details of orientation/refresher/training course attended


  • Attended the short term Induction Programme for University/College Teachers in Kerala conducted by the UGC-Human Resource Development Centre ,sponsored by the University of Kerala from 18.04.2016 to 23.04.2016
  • Attended orientation Programme for University/College Teachers in Kerala conducted by the UGC-Human Resource Development Centre ,sponsored by the University of Kerala from 28-02-2018 to 27.03.2018
  • Attended refresher Programme for University/College Teachers in Kerala conducted by the UGC-Human Resource Development Centre ,sponsored by the University of Kerala from12-06-2019 to 25.06.2019

Academic and Professional memberships


  • Life Member of Indian Accounting Association, Kerala Chapter

Positions Held


  • Coordinator, Nature Club 2014-2018
  • Co-ordinator, Career Guidance, 2018-19
  • Member, Discipline Committee
  • Internal Mentor, Walk With Scholar
  • Organizer, International Seminar “Be Innovative, Be Proactive- Recent Trends in Teaching and Learning”, Organized by IQAC, Mannaniya College of Arts and Science, Pangode, March 6, 7, 2019